This document is for campaign staff and Regional Political Directors. All public-facing posts should reflect these guidelines. Click any section to expand. Use the Copy buttons to copy pre-drafted responses for immediate use.
Every post, reply, and comment should connect back to one of these four pillars:
Before responding to any attack: (1) Confirm the source is credible. (2) Check with Communications Director before responding to major attacks. (3) Never repeat the attack verbatim — redirect to our message.
Don Tracy is running on lower costs, common sense, and representing all of Illinois — not extreme agendas from either party. He's a small business lawyer from Western Illinois who started working at age 10. That's not extreme. That's Illinois. #DonTracyForIL
Don Tracy will protect Social Security and Medicare for Illinois seniors. It's Juliana Stratton and JB Pritzker's policies that are driving up costs and pushing seniors out of their homes with skyrocketing property taxes and utility bills. Illinoisans need relief, not more of the same.
Don Tracy supports legal immigration and a fair, orderly system. Juliana Stratton supports abolishing ICE entirely. Illinois families deserve border security and the rule of law — not an open borders agenda that makes our communities less safe.
Illinoisans already pay some of the highest utility bills, property taxes, and cost-of-living in the nation — under Democratic leadership. Juliana Stratton wants to add a $25 minimum wage that will crush small businesses and abolish ICE to end border enforcement. That's not common sense. That's extreme. #DonTracyForIL
Regional Political Directors: post at least one original piece of content per day tailored to your region. Use these content buckets:
Families in [COUNTY] County are paying more for groceries, more for gas, and more for utilities — every single month. Juliana Stratton and JB Pritzker's answer is a $25 minimum wage that will crush the small businesses that keep our communities alive. Don Tracy has a different answer: common sense. #DonTracyForIL #Illinois2026
82% of Illinoisans live outside Chicago — but for too long, Springfield and Washington have treated downstate like an afterthought. Don Tracy is from Western Illinois. He knows what our communities need, and he'll fight for ALL of Illinois in the U.S. Senate. Join us: dontracyforil.com
Don Tracy started working in his family's warehouse at age 10. He's run a small business. He's raised a family in Central Illinois. He knows the American Dream isn't a guarantee — it's something you build. That's why he's running for U.S. Senate. 🇺🇸 #DefendTheAmericanDream #DonTracyForIL
If you encounter any of the following, DO NOT respond publicly. Contact the Communications Director immediately.